Truffaut

Group presentation

Founded in 1824 by the Truffaut family, the garden center has been run since 2015 by Gilles Mollard. Since its creation, the brand has developed with the objective of bringing the art and pleasure of the garden within everyone's reach. Today, its 58 stores offer indoor and outdoor plants, garden furniture, the tools needed to decorate your exterior and also a pet store.

In 2017, with 400,000m² of sales area and more than 2,500 employees, Truffaut achieved a turnover of 458 million euros.

Realize a new strategic plan

In taking over from Daniel Metivet at the head of the Truffaut company, Gilles Mollard had given himself 100 days to prepare his amazement report and define his new strategic plan.

From his reflections emerged the project “Gardening for tomorrow”. All that remained to be done was to get all of the company's employees on board in this new project, and to transform it into concrete actions ...

For Gilles Mollard, as the new CEO, iDay was the ideal solution to “give new impetus without revolution”.

Innovation as a central value and a driver of growth

1st brand to create stores specializing in fresh fruits and rare vegetables, 1st modern garden center, e-commerce site, pop-up store, compact urban garden center... For 200 years Truffaut has been constantly looking for innovation and new concepts, which ensures a turnover which grows twice as fast as the average of the sector.

To fulfill the objective of becoming the leading brand in the garden sector and leading sustainable growth over the long term, the new business project "Gardening for tomorrow" is based on 4 pillars: the customer, the offer and the access to the offer, competitiveness and the team, divided into around fifteen projects.

Thanks to iDay, Gilles Mollard was able to mobilize his employees on specific and strategic themes, thus ensuring as many ideas as possible that were relevant and immediately usable.